Product growth

I help products grow by understanding why people use them.

Product growth for early-stage companies: user research, product analytics and the changes they point to.

I start with the user problem, build the evidence from research and usage data, then change the product or its path to adoption and measure the result. One person owns each step, so nothing is lost between product and growth.

View my workAbout me
6+years across digital products
10+products designed
20+growth tests run, each measured against a baseline
10+countries, across 4 continents

What I do

Understand users, build for them, measure what changes.

Understand users

Customer discovery, interviews and research that show who the user is, what they need and why they adopt or leave.

Build the product

Product requirements, rapid prototyping, design, release testing and quality assurance, from concept to launch.

Measure and grow

Product analytics, funnels and drop-off, growth tests, and the reporting and internal tools that connect usage to revenue.

How it fits together

One path, from first question to measurable growth.

Each stop feeds the next, and a team can join at any of them.

Problem discoveryDefine the problem worth solving, and who has it.
Customer discoveryInterviews and research that test assumptions about buyers.
Rapid prototypingPrototypes and requirements an engineering team can build from.
Lead generationSourcing and qualifying target accounts and contacts.
Outbound marketingLinkedIn, email sequences and landing pages aimed at them.
Product analyticsUsage, funnels and drop-off, reported weekly.
Growth testsControlled changes to audience, offer, message or product, measured against a baseline.

Selected work

The same approach, in three companies.

See the full work and portfolio

Work with me

Open to collaborations, consulting and product roles.

Based in Lagos, working across time zones.

Get in touch