Portrait of Bami Owoade

About me

Product growth, from user research to revenue.

I help digital products grow by understanding the people who use them. I started in product design, where I learned to observe behaviour, simplify complexity, validate assumptions and balance user needs with business goals.

I now apply that to product growth: customer discovery, product analytics, and the tests and product changes that follow from what the data shows.

  • Based inLagos, Nigeria (WAT, GMT+1)
  • Worked across10+ countries in Africa, Europe, North America, the Middle East and Southeast Asia
  • Current rolesSenior Product Designer at Buildas. Growth and GTM Strategy at Qonstrue. Product, growth and revenue operations at Wocker.
  • IndustriesSaaS, governance risk and compliance, fintech, trading, savings, mobility, construction technology and consumer apps
  • Earlier workArchive of my earlier work and case studies

How I got here

From designing products to growing them.

More than six years ago I started in product design. Designing for real users taught me that a good screen does not make a product grow: people have to find it, understand it, come back and pay.

That pulled me toward the questions behind the design: who the user is, why they adopt or leave, and what the usage data says. I took on research, analytics and then growth work, first on fintech and mobility products in Nigeria, then with teams across Africa, Europe, North America, the Middle East and Southeast Asia.

  • Early workProduct design for fintech and savings products, including the myStash website redesign.
  • 2022 to 2023Product designer at BetterDrive, Ibadan. Driver, Rider and Customer Support apps, and the admin dashboard.
  • March 2024Senior Product Designer at Buildas, Singapore. 10+ AI-driven products.
  • November 2025Growth and GTM Strategy at Qonstrue. Product analytics, research-led outreach and 20+ GTM experiments.
  • NowProduct growth, alongside product, growth and revenue operations at Wocker.