Work

Current roles and recent products, and what I owned in each.

Live projects

wocker.ai

An AI workforce for growing businesses. I designed the product and the website, and I originated the concept.

misqonstrued.com

Specification intelligence for construction suppliers. I designed the landing pages and run its go-to-market.

Product design, Singapore, March 2024 to present

Buildas

Senior Product Designer. I have designed more than 10 AI-driven products across industries and global markets, with accessibility and localisation built in from the start.

  • Online collaboration and video conferencing platform with transcripts, notes and history, for teams in Switzerland and Ukraine.
  • AI-powered success engineering platform with personalised insights and progress tracking.
  • Applicant tracking and HR platform with AI-driven hiring tools, in the UAE.
  • Quantitative trading interface with multi-timeframe analysis and strategy execution.
  • Lifestyle discount app in Finland, and AI chatbots for existing platforms, including the Singapore Tourism Board.
10+products designed
5countries of delivery, from the UAE to Finland

Growth and go-to-market, November 2025 to present

Qonstrue

Growth and GTM Strategy at a 0 to 1 construction technology startup. I own demand generation and go-to-market execution end to end.

  • More than 20 go-to-market experiments across audiences, offers and messaging, each run to answer a single commercial question.
  • A GTM operating system on Claude and Supabase that connects market research, prospect sourcing, outreach and performance data.
  • Lead generation and outbound on LinkedIn, with email sequences and landing pages to convert.
  • Weekly product, website and expert analytics reporting across Statsig, Mixpanel, GA4 and Search Console.
  • Positioning, messaging and value proposition development, SEO research across 14+ product pages, and 20+ sales and partnership decks.
20+GTM experiments
20+sales and partnership decks
14+pages researched for SEO

Product, growth and revenue operations

Wocker

An AI workforce for growing businesses: subscription AI workers for HR, sales, marketing, finance and operations, with human review before delivery. I originated the concept, designed wocker.ai, and work as Product Manager with responsibility for growth and revenue operations.

  • Product: concept and product design, product requirements, feature prioritisation, prototyping, design system, release testing and quality assurance.
  • Wocker Ops: I conceived and designed the in-house app that runs Wocker's sales, growth and marketing operations.
  • Go-to-market and revenue operations: go-to-market planning, launch messaging, brand, marketing assets and the sales pipeline.
  • Cross-functional delivery with engineering, from specification to launch.
14requirement documents tested
584test cases
12product deliverables

Product design, Ibadan, April 2022 to July 2023

BetterDrive

Product Designer for a transportation and mobility company. I led design for every product the company shipped.

  • End-to-end UI and UX design of the Driver, Rider and Customer Support mobile apps.
  • Sole designer of the admin dashboard, which gives real-time monitoring and control across all company products and operations.
  • Built and maintained the company design system and style guide, keeping every product consistent.
  • Managed a team of designers and interns, with training and mentorship that led to their promotion.
  • Led mobile design operations at Richfill MultiServices Enterprises for client products including BetterDrive and CFRIC.

Earlier work, fintech

myStash

Rebuilt the website and product landing pages for a regulated savings platform, and improved the admin dashboard.

+60%website traffic in month one
-40%bounce rate
95%smaller support backlog

Read the case study

Capabilities

Product growth and strategy

Product analytics and experimentation

Market and customer research

GTM systems, revenue operations and execution

Product development and delivery

AI-powered workflows

Tools: Figma, Statsig, Mixpanel, GA4, Search Console, Ahrefs, Clay, Apollo, ZoomInfo, GetSales, HeyReach, Instantly, Supabase, Claude, Notion, Slack.