Archive
Earlier work, 2020 to 2025.
The product work that led to what I do now, kept as it was published: live projects, case studies and recommendations from the people I worked with. My current roles are on the Work page.
Case studies for SwiftXpress, BetterDrive and SpireBooks live on Behance and Notion and are linked below.
Live projects
myStash
Redesigned the company website, modernised its look and built landing pages for the SPS, SaveChecks and Profits products. mystash.ng
BetterDrive
Led end-to-end product design for the Driver, Rider and Customer Support mobile apps, and designed the admin dashboard that monitors all company products. betterdrive.org
Case study
myStash website redesign
Role: Product designer, in a team of three with the CTO and two product managers.
About the company
myStash is a regulated finance platform that helps young adults save and grow wealth through automated, AI-assisted saving. It reported about 80% month-on-month growth and is backed by local angel investors.
Problem
The company had added products, but the website did not make them clear. Users did not learn about key features, which hurt product visibility, engagement and sales.
Research
We reviewed user feedback, market trends and best practice, and asked the Growth and Sales, Content and Marketing, Acquisition and Support teams what users were telling them. The main issues were platform complexity, unclear messaging and hard-to-find product information.
Design solution
We simplified the interface, improved visual appeal and put key features first. Deliverables were short landing pages, a dedicated page for each product, a better blog, new navigation for product offers, improved copy and responsive layouts.
A landing page for each product
- Smart Personal Savings: automated dollar savings.
- SaveChecks: salary-based dollar savings.
- Profits by myStash: splitting business income into profit accounts.
- Company page.
Testing and development
In-house and user testing checked responsiveness across devices and ease of use. The site was rebuilt in Astro for speed, security and mobile performance, with a WhatsApp live chat added.
Results
- Website traffic rose 60% in the first month, and bounce rate fell 40%.
- Sign-ups rose 80% and monthly active users rose 60%.
- Average month-on-month growth rose to 120%, up from 80%.
- Customer satisfaction rose from 3.5 to 4.5 out of 5.
Learnings
User-centred design and continuous UX improvement drove more users, stronger retention and more revenue.
More case studies
SwiftXpress
Improving logistics efficiency in Africa. Read on Behance
BetterDrive
An innovative transportation solution that balances safety, reliability and affordability. Read on Notion
SpireBooks
Improving sales, customer satisfaction and retention. Read on Behance
SkillsPRO
Balancing user needs and business goals for a service marketplace app. Unpublished.
OasisCare
A supportive community for people living with chronic illness. Unpublished.
Approach
Over about three years as a product designer, mostly with startups, in fintech, e-commerce, transportation and lifestyle products. Before that, tech SEO content writing and research writing.
- Understand the project: business needs, requirements, deliverables, timeline and expectations.
- Dig for treasure: information from stakeholders, product owners and users, plus market and competitive analysis.
- No idea is useless: several feasible solutions from collaborative ideation sessions.
- Prototype, test and iterate: interactive prototypes, testing, fixes and launch preparation.
Skills: user research (interviews, surveys, secondary research), market and competitive research, ideation, prototyping, usability testing, UI and UX design, and cross-functional collaboration.
Recommendations
Abraham Babarinde, CEO of BetterDrive, on my leadership and professionalism: "She is highly recommended for related roles."
Temitope Bamire, Frontend Developer, on my product design skills: "exceptional."
Oluwamomi Olubadewo, Product Designer, on working with me: "skilled at bringing out the best in everyone."
Elsewhere
